Paddy Power vs William Hill Affiliate Program
Paddy Power pays a higher commission at 30% recurring vs William Hill's 25% recurring. Paddy Power has the longer cookie at 45 days compared to William Hill's 30 days. Community affiliates rate Paddy Power 4.5/5 from 2 reviews and William Hill 5.0/5 from 1 review.
Verdict
Paddy Power wins on higher commission (30% recurring), longer cookie (45 days). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.
Paddy Power 4.5 | William Hill 5.0 | |
|---|---|---|
| Category | Gambling | Gambling |
| Network | direct | direct |
| Commission Type | Recurring | Recurring |
| Commission Rate | 30% recurringBetter | 25% recurring |
| Cookie Duration | 45 daysBetter | 30 days |
| Community Rating | 4.5 / 5 (2 reviews) | 5.0 / 5 (1 reviews)Better |
| Tags | sports-bettingukeuropecasino | sports-bettingukheritagecasino |
Frequently Asked Questions
Which pays more: Paddy Power or William Hill affiliate program?
Paddy Power pays a higher commission at 30% recurring compared to William Hill at 25% recurring.
What is the cookie duration for Paddy Power vs William Hill?
Paddy Power offers a 45 days cookie window, while William Hill offers 30 days.
Which is better for affiliates: Paddy Power or William Hill?
Based on community reviews, William Hill is rated higher at 5.0/5 vs Paddy Power at 4.5.
Does cookie duration matter when choosing between Paddy Power and William Hill?
Cookie duration matters a lot for content that drives research-phase traffic. Paddy Power's 45 days cookie gives more time to capture readers who browse before buying, while William Hill's 30 days window suits higher-intent traffic that converts faster. If your content attracts readers early in the decision process, the longer cookie has a meaningful advantage.
Can you promote both Paddy Power and William Hill at the same time?
Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.
Paddy Power: Best for
- Affiliates building recurring income from an engaged software or SaaS audience
- Evergreen content with a 45-day attribution window
- Sports prediction, casino review, and gaming hardware content
William Hill: Best for
- Affiliates building recurring income from an engaged software or SaaS audience
- Evergreen content with a 30-day attribution window
- Sports prediction, casino review, and gaming hardware content
Paddy Power Affiliate Program
Paddy Power is one of Europe's leading bookmakers known for cheeky marketing, competitive odds, and a wide range of betting markets. Affiliates earn 30% revenue share on referred customers. The strong brand personality and Irish-origin humor resonate with UK and European sports betting audiences.
Read full details →William Hill Affiliate Program
William Hill is one of the world's most recognized bookmakers with 150+ years of heritage in the UK sports betting market. Affiliates earn 20–35% revenue share on new depositing customers. The brand trust and broad sports coverage convert well with traditional sports betting audiences.
Read full details →More comparisons
Compare any programs side by side
This page compares Paddy Power and William Hill. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.