bet365 vs Paddy Power Affiliate Program
Both programs pay similar commissions: 30% recurring. Paddy Power has the longer cookie at 45 days compared to bet365's 30 days. Community affiliates rate bet365 4.0/5 from 1 review and Paddy Power 4.5/5 from 2 reviews.
Verdict
Paddy Power wins on longer cookie (45 days), better community rating (4.5/5). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.
bet365 4.0 | Paddy Power 4.5 | |
|---|---|---|
| Category | Gambling | Gambling |
| Network | direct | direct |
| Commission Type | Recurring | Recurring |
| Commission Rate | 30% recurring | 30% recurring |
| Cookie Duration | 30 days | 45 daysBetter |
| Community Rating | 4.0 / 5 (1 reviews) | 4.5 / 5 (2 reviews)Better |
| Tags | gamblingsports-bettingcasinoglobal | sports-bettingukeuropecasino |
Frequently Asked Questions
Which pays more: bet365 or Paddy Power affiliate program?
Both bet365 and Paddy Power offer similar commission rates of 30% recurring.
What is the cookie duration for bet365 vs Paddy Power?
bet365 offers a 30 days cookie window, while Paddy Power offers 45 days.
Which is better for affiliates: bet365 or Paddy Power?
Based on community reviews, Paddy Power is rated higher at 4.5/5 vs bet365 at 4.0.
Does cookie duration matter when choosing between bet365 and Paddy Power?
Cookie duration matters a lot for content that drives research-phase traffic. Paddy Power's 45 days cookie gives more time to capture readers who browse before buying, while bet365's 30 days window suits higher-intent traffic that converts faster. If your content attracts readers early in the decision process, the longer cookie has a meaningful advantage.
Can you promote both bet365 and Paddy Power at the same time?
Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.
bet365: Best for
- Affiliates building recurring income from an engaged software or SaaS audience
- Evergreen content with a 30-day attribution window
- Sports prediction, casino review, and gaming hardware content
Paddy Power: Best for
- Affiliates building recurring income from an engaged software or SaaS audience
- Evergreen content with a 45-day attribution window
- Sports prediction, casino review, and gaming hardware content
bet365 Affiliate Program
bet365 is one of the world's leading online gambling companies with sports betting, casino, poker, and bingo. Affiliates earn 30% revenue share on net gaming revenue. The comprehensive gambling offering and global brand recognition drive strong acquisition and retention.
Read full details →Paddy Power Affiliate Program
Paddy Power is one of Europe's leading bookmakers known for cheeky marketing, competitive odds, and a wide range of betting markets. Affiliates earn 30% revenue share on referred customers. The strong brand personality and Irish-origin humor resonate with UK and European sports betting audiences.
Read full details →More comparisons
Compare any programs side by side
This page compares bet365 and Paddy Power. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.