bet365 vs William Hill Affiliate Program
bet365 pays a higher commission at 30% recurring vs William Hill's 25% recurring. Both offer a 30 days cookie window. Community affiliates rate bet365 4.0/5 from 1 review and William Hill 5.0/5 from 1 review.
Verdict
bet365 and William Hill are closely matched. Your choice should come down to your audience — check both program pages for payout schedules and terms before applying.
bet365 4.0 | William Hill 5.0 | |
|---|---|---|
| Category | Gambling | Gambling |
| Network | direct | direct |
| Commission Type | Recurring | Recurring |
| Commission Rate | 30% recurringBetter | 25% recurring |
| Cookie Duration | 30 days | 30 days |
| Community Rating | 4.0 / 5 (1 reviews) | 5.0 / 5 (1 reviews)Better |
| Tags | gamblingsports-bettingcasinoglobal | sports-bettingukheritagecasino |
Frequently Asked Questions
Which pays more: bet365 or William Hill affiliate program?
bet365 pays a higher commission at 30% recurring compared to William Hill at 25% recurring.
What is the cookie duration for bet365 vs William Hill?
bet365 offers a 30 days cookie window, while William Hill offers 30 days.
Which is better for affiliates: bet365 or William Hill?
Based on community reviews, William Hill is rated higher at 5.0/5 vs bet365 at 4.0.
Can you promote both bet365 and William Hill at the same time?
Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.
bet365: Best for
- Affiliates building recurring income from an engaged software or SaaS audience
- Evergreen content with a 30-day attribution window
- Sports prediction, casino review, and gaming hardware content
William Hill: Best for
- Affiliates building recurring income from an engaged software or SaaS audience
- Evergreen content with a 30-day attribution window
- Sports prediction, casino review, and gaming hardware content
bet365 Affiliate Program
bet365 is one of the world's leading online gambling companies with sports betting, casino, poker, and bingo. Affiliates earn 30% revenue share on net gaming revenue. The comprehensive gambling offering and global brand recognition drive strong acquisition and retention.
Read full details →William Hill Affiliate Program
William Hill is one of the world's most recognized bookmakers with 150+ years of heritage in the UK sports betting market. Affiliates earn 20–35% revenue share on new depositing customers. The brand trust and broad sports coverage convert well with traditional sports betting audiences.
Read full details →More comparisons
Compare any programs side by side
This page compares bet365 and William Hill. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.