Unibet vs William Hill Affiliate Program
Unibet pays a higher commission at 35% recurring vs William Hill's 25% recurring. Both offer a 30 days cookie window. Community affiliates rate Unibet 4.0/5 from 2 reviews and William Hill 5.0/5 from 1 review.
Verdict
Unibet and William Hill are closely matched. Your choice should come down to your audience — check both program pages for payout schedules and terms before applying.
Unibet 4.0 | William Hill 5.0 | |
|---|---|---|
| Category | Gambling | Gambling |
| Network | direct | direct |
| Commission Type | Recurring | Recurring |
| Commission Rate | 35% recurringBetter | 25% recurring |
| Cookie Duration | 30 days | 30 days |
| Community Rating | 4.0 / 5 (2 reviews) | 5.0 / 5 (1 reviews)Better |
| Tags | sports-bettingcasinopokereurope | sports-bettingukheritagecasino |
Frequently Asked Questions
Which pays more: Unibet or William Hill affiliate program?
Unibet pays a higher commission at 35% recurring compared to William Hill at 25% recurring.
What is the cookie duration for Unibet vs William Hill?
Unibet offers a 30 days cookie window, while William Hill offers 30 days.
Which is better for affiliates: Unibet or William Hill?
Based on community reviews, William Hill is rated higher at 5.0/5 vs Unibet at 4.0.
Can you promote both Unibet and William Hill at the same time?
Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.
Unibet: Best for
- Affiliates building recurring income from an engaged software or SaaS audience
- Evergreen content with a 30-day attribution window
- Sports prediction, casino review, and gaming hardware content
William Hill: Best for
- Affiliates building recurring income from an engaged software or SaaS audience
- Evergreen content with a 30-day attribution window
- Sports prediction, casino review, and gaming hardware content
Unibet Affiliate Program
Unibet is a leading global gambling operator offering sports betting, poker, casino, and bingo. Affiliates earn 25–45% revenue share on referred customers across all product verticals. The multi-product offering and strong European market presence create multiple monetization angles.
Read full details →William Hill Affiliate Program
William Hill is one of the world's most recognized bookmakers with 150+ years of heritage in the UK sports betting market. Affiliates earn 20–35% revenue share on new depositing customers. The brand trust and broad sports coverage convert well with traditional sports betting audiences.
Read full details →More comparisons
Compare any programs side by side
This page compares Unibet and William Hill. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.