DraftKings vs William Hill Affiliate Program
Both programs pay similar commissions: 25% recurring. Both offer a 30 days cookie window. Community affiliates rate DraftKings no community reviews yet and William Hill 5.0/5 from 1 review.
Verdict
William Hill wins on better community rating (5.0/5). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.
William Hill 5.0 | ||
|---|---|---|
| Category | Gambling | Gambling |
| Network | direct | direct |
| Commission Type | Recurring | Recurring |
| Commission Rate | 25% recurring | 25% recurring |
| Cookie Duration | 30 days | 30 days |
| Community Rating | No reviews yet | 5.0 / 5 (1 reviews)Better |
| Tags | sports-bettinghigh-ticketrecurringus-only | sports-bettingukheritagecasino |
Frequently Asked Questions
Which pays more: DraftKings or William Hill affiliate program?
Both DraftKings and William Hill offer similar commission rates of 25% recurring.
What is the cookie duration for DraftKings vs William Hill?
DraftKings offers a 30 days cookie window, while William Hill offers 30 days.
Which is better for affiliates: DraftKings or William Hill?
Based on community reviews, William Hill is rated higher at 5.0/5 vs DraftKings at unrated.
Can you promote both DraftKings and William Hill at the same time?
Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.
DraftKings: Best for
- Affiliates building recurring income from an engaged software or SaaS audience
- Evergreen content with a 30-day attribution window
- Sports prediction, casino review, and gaming hardware content
William Hill: Best for
- Affiliates building recurring income from an engaged software or SaaS audience
- Evergreen content with a 30-day attribution window
- Sports prediction, casino review, and gaming hardware content
DraftKings Affiliate Program
DraftKings is a leading regulated sports betting and daily fantasy sports platform operating in 20+ US states. Their affiliate program pays revenue share on net gaming revenue. High LTV customers and strong retention drive excellent long-term payouts.
Read full details →William Hill Affiliate Program
William Hill is one of the world's most recognized bookmakers with 150+ years of heritage in the UK sports betting market. Affiliates earn 20–35% revenue share on new depositing customers. The brand trust and broad sports coverage convert well with traditional sports betting audiences.
Read full details →More comparisons
Compare any programs side by side
This page compares DraftKings and William Hill. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.