SteelSeries vs William Hill Affiliate Program
William Hill pays a higher commission at 25% recurring vs SteelSeries's 5%. Both offer a 30 days cookie window. Community affiliates rate SteelSeries 4.0/5 from 1 review and William Hill 5.0/5 from 1 review.
Verdict
William Hill wins on higher commission (25% recurring), better community rating (5.0/5). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.
SteelSeries 4.0 | William Hill 5.0 | |
|---|---|---|
| Category | Gambling | Gambling |
| Network | cj | direct |
| Commission Type | Revenue Share | Recurring |
| Commission Rate | 5% | 25% recurringBetter |
| Cookie Duration | 30 days | 30 days |
| Community Rating | 4.0 / 5 (1 reviews) | 5.0 / 5 (1 reviews)Better |
| Tags | gamingperipheralsesportsmouse | sports-bettingukheritagecasino |
Frequently Asked Questions
Which pays more: SteelSeries or William Hill affiliate program?
William Hill pays a higher commission at 25% recurring compared to SteelSeries at 5%.
What is the cookie duration for SteelSeries vs William Hill?
SteelSeries offers a 30 days cookie window, while William Hill offers 30 days.
Which is better for affiliates: SteelSeries or William Hill?
Based on community reviews, William Hill is rated higher at 5.0/5 vs SteelSeries at 4.0.
Is a Revenue Share or Recurring commission better for affiliates?
Recurring commissions like William Hill's compound over time — a single referral pays every month the customer stays subscribed. SteelSeries's Revenue Share pays once but can be larger upfront. Recurring wins for affiliates with sticky software audiences; flat CPA wins for high-traffic funnels where volume matters more than lifetime value.
Can you promote both SteelSeries and William Hill at the same time?
Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.
SteelSeries: Best for
- Review and comparison content with a product-focused audience
- Evergreen content with a 30-day attribution window
- Sports prediction, casino review, and gaming hardware content
William Hill: Best for
- Affiliates building recurring income from an engaged software or SaaS audience
- Evergreen content with a 30-day attribution window
- Sports prediction, casino review, and gaming hardware content
SteelSeries Affiliate Program
SteelSeries is a top gaming peripheral brand making mice, keyboards, headsets, and controllers popular in the esports community. The SteelSeries affiliate program pays 5% commission through CJ Affiliate — well-suited for peripheral comparison content and esports gear roundups.
Read full details →William Hill Affiliate Program
William Hill is one of the world's most recognized bookmakers with 150+ years of heritage in the UK sports betting market. Affiliates earn 20–35% revenue share on new depositing customers. The brand trust and broad sports coverage convert well with traditional sports betting audiences.
Read full details →More comparisons
Compare any programs side by side
This page compares SteelSeries and William Hill. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.