888casino vs William Hill Affiliate Program
888casino pays a higher commission at 30% recurring vs William Hill's 25% recurring. Both offer a 30 days cookie window. Community affiliates rate 888casino 5.0/5 from 1 review and William Hill 5.0/5 from 1 review.
Verdict
888casino wins on higher commission (30% recurring). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.
888casino 5.0 | William Hill 5.0 | |
|---|---|---|
| Category | Gambling | Gambling |
| Network | direct | direct |
| Commission Type | Recurring | Recurring |
| Commission Rate | 30% recurringBetter | 25% recurring |
| Cookie Duration | 30 days | 30 days |
| Community Rating | 5.0 / 5 (1 reviews) | 5.0 / 5 (1 reviews) |
| Tags | online-casinoslotslive-dealerlifetime-commission | sports-bettingukheritagecasino |
Frequently Asked Questions
Which pays more: 888casino or William Hill affiliate program?
888casino pays a higher commission at 30% recurring compared to William Hill at 25% recurring.
What is the cookie duration for 888casino vs William Hill?
888casino offers a 30 days cookie window, while William Hill offers 30 days.
Which is better for affiliates: 888casino or William Hill?
888casino and William Hill have similar community ratings.
Can you promote both 888casino and William Hill at the same time?
Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.
888casino: Best for
- Affiliates building recurring income from an engaged software or SaaS audience
- Evergreen content with a 30-day attribution window
- Sports prediction, casino review, and gaming hardware content
William Hill: Best for
- Affiliates building recurring income from an engaged software or SaaS audience
- Evergreen content with a 30-day attribution window
- Sports prediction, casino review, and gaming hardware content
888casino Affiliate Program
888casino is a multi-award-winning online casino with 1,000+ games, live dealer tables, and 20+ years of operational history. Affiliates earn 30% revenue share for life on referred players. The established brand, large game catalog, and generous welcome bonuses drive strong first-deposit conversion.
Read full details →William Hill Affiliate Program
William Hill is one of the world's most recognized bookmakers with 150+ years of heritage in the UK sports betting market. Affiliates earn 20–35% revenue share on new depositing customers. The brand trust and broad sports coverage convert well with traditional sports betting audiences.
Read full details →More comparisons
Compare any programs side by side
This page compares 888casino and William Hill. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.