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Betway vs Paddy Power Affiliate Program

Both programs pay similar commissions: 30% recurring. Both offer a 30 days cookie window. Community affiliates rate Betway 4.0/5 from 1 review and Paddy Power 4.5/5 from 2 reviews.

Verdict

Paddy Power wins on better community rating (4.5/5). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.

CategoryGamblingGambling
Networkdirectdirect
Commission TypeRecurringRecurring
Commission Rate30% recurring30% recurring
Cookie Duration30 days30 days
Community Rating4.0 / 5 (1 reviews)4.5 / 5 (2 reviews)Better
Tags
sports-bettingcasinolive-bettingglobal
sports-bettingukeuropecasino

Frequently Asked Questions

Which pays more: Betway or Paddy Power affiliate program?

Both Betway and Paddy Power offer similar commission rates of 30% recurring.

What is the cookie duration for Betway vs Paddy Power?

Betway offers a 30 days cookie window, while Paddy Power offers 30 days.

Which is better for affiliates: Betway or Paddy Power?

Based on community reviews, Paddy Power is rated higher at 4.5/5 vs Betway at 4.0.

Can you promote both Betway and Paddy Power at the same time?

Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.

Betway: Best for

  • Affiliates building recurring income from an engaged software or SaaS audience
  • Evergreen content with a 30-day attribution window
  • Sports prediction, casino review, and gaming hardware content

Paddy Power: Best for

  • Affiliates building recurring income from an engaged software or SaaS audience
  • Evergreen content with a 30-day attribution window
  • Sports prediction, casino review, and gaming hardware content

Betway Affiliate Program

Betway is a global sports betting and casino operator licensed in multiple jurisdictions with operations in Europe, Africa, and North America. Affiliates earn 25–35% revenue share or CPA up to $500 per depositing player. The broad sports coverage and live betting features drive high player engagemen

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Paddy Power Affiliate Program

Paddy Power is one of Europe's leading bookmakers known for cheeky marketing, competitive odds, and a wide range of betting markets. Affiliates earn 30% revenue share on referred customers. The strong brand personality and Irish-origin humor resonate with UK and European sports betting audiences.

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Compare any programs side by side

This page compares Betway and Paddy Power. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.