Fanatical vs Paddy Power Affiliate Program
Paddy Power pays a higher commission at 30% recurring vs Fanatical's 5%. Paddy Power has the longer cookie at 45 days compared to Fanatical's 30 days. Community affiliates rate Fanatical no community reviews yet and Paddy Power 4.5/5 from 2 reviews.
Verdict
Paddy Power wins on higher commission (30% recurring), longer cookie (45 days), better community rating (4.5/5). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.
Paddy Power 4.5 | ||
|---|---|---|
| Category | Gambling | Gambling |
| Network | awin | direct |
| Commission Type | Revenue Share | Recurring |
| Commission Rate | 5% | 30% recurringBetter |
| Cookie Duration | 30 days | 45 daysBetter |
| Community Rating | No reviews yet | 4.5 / 5 (2 reviews)Better |
| Tags | gaminggame-keysbundlesindie | sports-bettingukeuropecasino |
Frequently Asked Questions
Which pays more: Fanatical or Paddy Power affiliate program?
Paddy Power pays a higher commission at 30% recurring compared to Fanatical at 5%.
What is the cookie duration for Fanatical vs Paddy Power?
Fanatical offers a 30 days cookie window, while Paddy Power offers 45 days.
Which is better for affiliates: Fanatical or Paddy Power?
Based on community reviews, Paddy Power is rated higher at 4.5/5 vs Fanatical at unrated.
Does cookie duration matter when choosing between Fanatical and Paddy Power?
Cookie duration matters a lot for content that drives research-phase traffic. Paddy Power's 45 days cookie gives more time to capture readers who browse before buying, while Fanatical's 30 days window suits higher-intent traffic that converts faster. If your content attracts readers early in the decision process, the longer cookie has a meaningful advantage.
Is a Revenue Share or Recurring commission better for affiliates?
Recurring commissions like Paddy Power's compound over time — a single referral pays every month the customer stays subscribed. Fanatical's Revenue Share pays once but can be larger upfront. Recurring wins for affiliates with sticky software audiences; flat CPA wins for high-traffic funnels where volume matters more than lifetime value.
Fanatical: Best for
- Review and comparison content with a product-focused audience
- Evergreen content with a 30-day attribution window
- Sports prediction, casino review, and gaming hardware content
Paddy Power: Best for
- Affiliates building recurring income from an engaged software or SaaS audience
- Evergreen content with a 45-day attribution window
- Sports prediction, casino review, and gaming hardware content
Fanatical Affiliate Program
Fanatical is a digital game key retailer specializing in game bundles and indie titles with frequent deep-discount sales. The Fanatical affiliate program pays 5% commission through ShareASale — bundle roundup content and deal-focused gaming posts convert strongly with this program.
Read full details →Paddy Power Affiliate Program
Paddy Power is one of Europe's leading bookmakers known for cheeky marketing, competitive odds, and a wide range of betting markets. Affiliates earn 30% revenue share on referred customers. The strong brand personality and Irish-origin humor resonate with UK and European sports betting audiences.
Read full details →More comparisons
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