DraftKings vs Paddy Power Affiliate Program
Paddy Power pays a higher commission at 30% recurring vs DraftKings's 25% recurring. Paddy Power has the longer cookie at 45 days compared to DraftKings's 30 days. Community affiliates rate DraftKings no community reviews yet and Paddy Power 4.5/5 from 2 reviews.
Verdict
Paddy Power wins on higher commission (30% recurring), longer cookie (45 days), better community rating (4.5/5). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.
Paddy Power 4.5 | ||
|---|---|---|
| Category | Gambling | Gambling |
| Network | direct | direct |
| Commission Type | Recurring | Recurring |
| Commission Rate | 25% recurring | 30% recurringBetter |
| Cookie Duration | 30 days | 45 daysBetter |
| Community Rating | No reviews yet | 4.5 / 5 (2 reviews)Better |
| Tags | sports-bettinghigh-ticketrecurringus-only | sports-bettingukeuropecasino |
Frequently Asked Questions
Which pays more: DraftKings or Paddy Power affiliate program?
Paddy Power pays a higher commission at 30% recurring compared to DraftKings at 25% recurring.
What is the cookie duration for DraftKings vs Paddy Power?
DraftKings offers a 30 days cookie window, while Paddy Power offers 45 days.
Which is better for affiliates: DraftKings or Paddy Power?
Based on community reviews, Paddy Power is rated higher at 4.5/5 vs DraftKings at unrated.
Does cookie duration matter when choosing between DraftKings and Paddy Power?
Cookie duration matters a lot for content that drives research-phase traffic. Paddy Power's 45 days cookie gives more time to capture readers who browse before buying, while DraftKings's 30 days window suits higher-intent traffic that converts faster. If your content attracts readers early in the decision process, the longer cookie has a meaningful advantage.
Can you promote both DraftKings and Paddy Power at the same time?
Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.
DraftKings: Best for
- Affiliates building recurring income from an engaged software or SaaS audience
- Evergreen content with a 30-day attribution window
- Sports prediction, casino review, and gaming hardware content
Paddy Power: Best for
- Affiliates building recurring income from an engaged software or SaaS audience
- Evergreen content with a 45-day attribution window
- Sports prediction, casino review, and gaming hardware content
DraftKings Affiliate Program
DraftKings is a leading regulated sports betting and daily fantasy sports platform operating in 20+ US states. Their affiliate program pays revenue share on net gaming revenue. High LTV customers and strong retention drive excellent long-term payouts.
Read full details →Paddy Power Affiliate Program
Paddy Power is one of Europe's leading bookmakers known for cheeky marketing, competitive odds, and a wide range of betting markets. Affiliates earn 30% revenue share on referred customers. The strong brand personality and Irish-origin humor resonate with UK and European sports betting audiences.
Read full details →More comparisons
Compare any programs side by side
This page compares DraftKings and Paddy Power. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.