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Hims & Hers vs Thrive Market Affiliate Program

Hims & Hers pays a higher commission at $25 per sale vs Thrive Market's $20 per sale. Hims & Hers has the longer cookie at 30 days compared to Thrive Market's 14 days. Community affiliates rate Hims & Hers 5.0/5 from 1 review and Thrive Market no community reviews yet.

Verdict

Hims & Hers wins on higher commission ($25 per sale), longer cookie (30 days), better community rating (5.0/5). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.

CategoryHealthHealth
Networkdirectimpact
Commission TypeCPA (per sale)CPA (per sale)
Commission Rate$25 per saleBetter$20 per sale
Cookie Duration30 daysBetter14 days
Community Rating5.0 / 5 (1 reviews)BetterNo reviews yet
Tags
healthsubscriptionhigh-converting
healthbeginner-friendlyhigh-converting

Frequently Asked Questions

Which pays more: Hims & Hers or Thrive Market affiliate program?

Hims & Hers pays a higher commission at $25 per sale compared to Thrive Market at $20 per sale.

What is the cookie duration for Hims & Hers vs Thrive Market?

Hims & Hers offers a 30 days cookie window, while Thrive Market offers 14 days.

Which is better for affiliates: Hims & Hers or Thrive Market?

Based on community reviews, Hims & Hers is rated higher at 5.0/5 vs Thrive Market at unrated.

Does cookie duration matter when choosing between Hims & Hers and Thrive Market?

Cookie duration matters a lot for content that drives research-phase traffic. Hims & Hers's 30 days cookie gives more time to capture readers who browse before buying, while Thrive Market's 14 days window suits higher-intent traffic that converts faster. If your content attracts readers early in the decision process, the longer cookie has a meaningful advantage.

Can you promote both Hims & Hers and Thrive Market at the same time?

Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.

Hims & Hers: Best for

  • Content targeting buyers with clear purchase intent
  • Evergreen content with a 30-day attribution window
  • Wellness blogs, fitness content, and supplement review sites

Thrive Market: Best for

  • Content targeting buyers with clear purchase intent
  • Evergreen content with a 14-day attribution window
  • Wellness blogs, fitness content, and supplement review sites

Hims & Hers Affiliate Program

Hims & Hers is a telehealth platform offering prescription and OTC health products for men and women. Affiliates earn $20–$35 per acquisition. Broad demographic appeal and subscription model drive strong LTV.

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Thrive Market Affiliate Program

Thrive Market is an online membership-based retailer selling healthy, sustainable products at wholesale prices. Affiliates earn $20 per new member sign-up. Health, wellness, and sustainability audiences convert strongly.

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Compare any programs side by side

This page compares Hims & Hers and Thrive Market. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.