BetterHelp vs Hims & Hers Affiliate Program
BetterHelp pays a higher commission at $200 per sale vs Hims & Hers's $25 per sale. Both offer a 30 days cookie window. Community affiliates rate BetterHelp 5.0/5 from 1 review and Hims & Hers 5.0/5 from 1 review.
Verdict
BetterHelp wins on higher commission ($200 per sale). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.
BetterHelp 5.0 | Hims & Hers 5.0 | |
|---|---|---|
| Category | Health | Health |
| Network | impact | direct |
| Commission Type | CPA (per sale) | CPA (per sale) |
| Commission Rate | $200 per saleBetter | $25 per sale |
| Cookie Duration | 30 days | 30 days |
| Community Rating | 5.0 / 5 (1 reviews) | 5.0 / 5 (1 reviews) |
| Tags | healthmental-healthhigh-ticketsubscription | healthsubscriptionhigh-converting |
Frequently Asked Questions
Which pays more: BetterHelp or Hims & Hers affiliate program?
BetterHelp pays a higher commission at $200 per sale compared to Hims & Hers at $25 per sale.
What is the cookie duration for BetterHelp vs Hims & Hers?
BetterHelp offers a 30 days cookie window, while Hims & Hers offers 30 days.
Which is better for affiliates: BetterHelp or Hims & Hers?
BetterHelp and Hims & Hers have similar community ratings.
Can you promote both BetterHelp and Hims & Hers at the same time?
Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.
BetterHelp: Best for
- High-intent audiences in finance, investing, or B2B where single conversions pay well
- Evergreen content with a 30-day attribution window
- Wellness blogs, fitness content, and supplement review sites
Hims & Hers: Best for
- Content targeting buyers with clear purchase intent
- Evergreen content with a 30-day attribution window
- Wellness blogs, fitness content, and supplement review sites
BetterHelp Affiliate Program
BetterHelp is the world's largest online therapy platform with 30,000+ licensed therapists. Affiliates earn up to $200 per new subscription — one of the highest-paying health affiliate programs. Mental health content and wellness audiences convert extremely well.
Read full details →Hims & Hers Affiliate Program
Hims & Hers is a telehealth platform offering prescription and OTC health products for men and women. Affiliates earn $20–$35 per acquisition. Broad demographic appeal and subscription model drive strong LTV.
Read full details →More comparisons
Compare any programs side by side
This page compares BetterHelp and Hims & Hers. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.