The Motley Fool vs Upstart Affiliate Program
Upstart pays a higher commission at $45 per lead vs The Motley Fool's $175 per sale. The Motley Fool has the longer cookie at 45 days compared to Upstart's 15 days. Community affiliates rate The Motley Fool 5.0/5 from 2 reviews and Upstart no community reviews yet.
Verdict
The Motley Fool wins on longer cookie (45 days), better community rating (5.0/5). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.
| Category | Finance | Finance |
| Network | impact | impact |
| Commission Type | CPA (per sale) | CPL (per lead) |
| Commission Rate | $175 per sale | $45 per leadBetter |
| Cookie Duration | 45 daysBetter | 15 days |
| Community Rating | 5.0 / 5 (2 reviews)Better | No reviews yet |
| Tags | investingstock-pickshigh-ticketeducation-finance | loanspersonal-financeaihigh-epc |
Frequently Asked Questions
Which pays more: The Motley Fool or Upstart affiliate program?
Upstart pays a higher commission at $45 per lead compared to The Motley Fool at $175 per sale.
What is the cookie duration for The Motley Fool vs Upstart?
The Motley Fool offers a 45 days cookie window, while Upstart offers 15 days.
Which is better for affiliates: The Motley Fool or Upstart?
Based on community reviews, The Motley Fool is rated higher at 5.0/5 vs Upstart at unrated.
Does cookie duration matter when choosing between The Motley Fool and Upstart?
Cookie duration matters a lot for content that drives research-phase traffic. The Motley Fool's 45 days cookie gives more time to capture readers who browse before buying, while Upstart's 15 days window suits higher-intent traffic that converts faster. If your content attracts readers early in the decision process, the longer cookie has a meaningful advantage.
Is a CPA (per sale) or CPL (per lead) commission better for affiliates?
The Motley Fool uses a CPA (per sale) model while Upstart uses CPL (per lead). The better choice depends on your traffic volume and how quickly your audience makes decisions. Check each program's payout schedule and minimum threshold before applying.
The Motley Fool: Best for
- High-intent audiences in finance, investing, or B2B where single conversions pay well
- Evergreen content with a 45-day attribution window
- Personal finance blogs, investing education, and money management content
Upstart: Best for
- Finance and lead-gen content where readers are actively evaluating options
- Evergreen content with a 15-day attribution window
- Personal finance blogs, investing education, and money management content
The Motley Fool Affiliate Program
The Motley Fool is a financial media company offering stock picks, investment advice, and financial education products. Affiliates earn $100–$300+ per subscription sale via ShareASale. High-value newsletter products and strong brand recognition in personal finance drive exceptional EPC.
Read full details →Upstart Affiliate Program
Upstart is an AI lending platform offering personal loans using non-traditional credit factors. Affiliates earn up to $60 per approved loan application. The AI-driven underwriting enables more approvals, converting audiences who might be rejected by traditional lenders.
Read full details →More comparisons
Compare any programs side by side
This page compares The Motley Fool and Upstart. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.