Smartly vs SoFi Affiliate Program
SoFi pays a higher commission at $150 per lead vs Smartly's $25 per sale. Both offer a 30 days cookie window. Community affiliates rate Smartly 5.0/5 from 1 review and SoFi 5.0/5 from 1 review.
Verdict
SoFi wins on higher commission ($150 per lead). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.
Smartly 5.0 | SoFi 5.0 | |
|---|---|---|
| Category | Finance | Finance |
| Network | direct | impact |
| Commission Type | CPA (per sale) | CPL (per lead) |
| Commission Rate | $25 per sale | $150 per leadBetter |
| Cookie Duration | 30 days | 30 days |
| Community Rating | 5.0 / 5 (1 reviews) | 5.0 / 5 (1 reviews) |
| Tags | robo-advisoretfpassive-investinglow-fee | financebankinghigh-ticketpay-per-lead |
Frequently Asked Questions
Which pays more: Smartly or SoFi affiliate program?
SoFi pays a higher commission at $150 per lead compared to Smartly at $25 per sale.
What is the cookie duration for Smartly vs SoFi?
Smartly offers a 30 days cookie window, while SoFi offers 30 days.
Which is better for affiliates: Smartly or SoFi?
Smartly and SoFi have similar community ratings.
Is a CPA (per sale) or CPL (per lead) commission better for affiliates?
Smartly uses a CPA (per sale) model while SoFi uses CPL (per lead). The better choice depends on your traffic volume and how quickly your audience makes decisions. Check each program's payout schedule and minimum threshold before applying.
Can you promote both Smartly and SoFi at the same time?
Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.
Smartly: Best for
- Content targeting buyers with clear purchase intent
- Evergreen content with a 30-day attribution window
- Personal finance blogs, investing education, and money management content
SoFi: Best for
- Finance and lead-gen content where readers are actively evaluating options
- Evergreen content with a 30-day attribution window
- Personal finance blogs, investing education, and money management content
Smartly Affiliate Program
Smartly is a robo-advisor offering smart ETF portfolios at one of the lowest fees in the industry. Affiliates earn $25 per referred funded account. The low-fee positioning and passive investing trend drive conversion from cost-conscious long-term investment content.
Read full details →SoFi Affiliate Program
SoFi is a modern personal finance company offering loans, investing, banking, and insurance. Affiliates earn $100–$300 per qualified lead depending on the product. The broad financial product suite creates multiple commission opportunities from one audience.
Read full details →More comparisons
Compare any programs side by side
This page compares Smartly and SoFi. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.