Nasty Gal vs REI Affiliate Program
Nasty Gal pays a higher commission at 10% vs REI's 5%. Nasty Gal has the longer cookie at 30 days compared to REI's 15 days. Community affiliates rate Nasty Gal 5.0/5 from 1 review and REI 4.0/5 from 1 review.
Verdict
Nasty Gal wins on higher commission (10%), longer cookie (30 days), better community rating (5.0/5). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.
Nasty Gal 5.0 | REI 4.0 | |
|---|---|---|
| Category | Ecommerce | Ecommerce |
| Network | direct | cj |
| Commission Type | Revenue Share | Revenue Share |
| Commission Rate | 10%Better | 5% |
| Cookie Duration | 30 daysBetter | 15 days |
| Community Rating | 5.0 / 5 (1 reviews)Better | 4.0 / 5 (1 reviews) |
| Tags | fashionfast-fashionwomentrendy | outdoorcampinghikingcycling |
Frequently Asked Questions
Which pays more: Nasty Gal or REI affiliate program?
Nasty Gal pays a higher commission at 10% compared to REI at 5%.
What is the cookie duration for Nasty Gal vs REI?
Nasty Gal offers a 30 days cookie window, while REI offers 15 days.
Which is better for affiliates: Nasty Gal or REI?
Based on community reviews, Nasty Gal is rated higher at 5.0/5 vs REI at 4.0.
Does cookie duration matter when choosing between Nasty Gal and REI?
Cookie duration matters a lot for content that drives research-phase traffic. Nasty Gal's 30 days cookie gives more time to capture readers who browse before buying, while REI's 15 days window suits higher-intent traffic that converts faster. If your content attracts readers early in the decision process, the longer cookie has a meaningful advantage.
Can you promote both Nasty Gal and REI at the same time?
Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.
Nasty Gal: Best for
- Review and comparison content with a product-focused audience
- Evergreen content with a 30-day attribution window
- Shopping guides, deal sites, and product review content
REI: Best for
- Review and comparison content with a product-focused audience
- Evergreen content with a 15-day attribution window
- Shopping guides, deal sites, and product review content
Nasty Gal Affiliate Program
Nasty Gal is a fast-fashion e-commerce brand targeting bold, trend-forward women with frequent 50–70% off sales. Affiliates earn 10% on a high volume of purchases. The aggressive promotions and social-media-driven brand drive consistently high conversion from fashion and style content.
Read full details →REI Affiliate Program
REI is the nation's largest outdoor specialty retailer with 160+ stores and a beloved membership co-op model. Affiliates earn 5% on gear, apparel, and equipment. The loyal outdoor community and broad product catalog covering hiking, camping, climbing, and cycling drive consistent commissions.
Read full details →Compare any programs side by side
This page compares Nasty Gal and REI. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.