Empower (Personal Capital) vs SoFi Affiliate Program
Both programs pay similar commissions: $80 per lead. Both offer a 30 days cookie window. Community affiliates rate Empower (Personal Capital) 4.0/5 from 2 reviews and SoFi 5.0/5 from 1 review.
Verdict
SoFi wins on better community rating (5.0/5). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.
SoFi 5.0 | ||
|---|---|---|
| Category | Finance | Finance |
| Network | impact | impact |
| Commission Type | CPL (per lead) | CPL (per lead) |
| Commission Rate | $80 per lead | $150 per lead |
| Cookie Duration | 30 days | 30 days |
| Community Rating | 4.0 / 5 (2 reviews) | 5.0 / 5 (1 reviews)Better |
| Tags | high-ticketfinanceinvestingpay-per-lead | financebankinghigh-ticketpay-per-lead |
Frequently Asked Questions
Which pays more: Empower (Personal Capital) or SoFi affiliate program?
Both Empower (Personal Capital) and SoFi offer similar commission rates of $80 per lead.
What is the cookie duration for Empower (Personal Capital) vs SoFi?
Empower (Personal Capital) offers a 30 days cookie window, while SoFi offers 30 days.
Which is better for affiliates: Empower (Personal Capital) or SoFi?
Based on community reviews, SoFi is rated higher at 5.0/5 vs Empower (Personal Capital) at 4.0.
Can you promote both Empower (Personal Capital) and SoFi at the same time?
Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.
Empower (Personal Capital): Best for
- Finance and lead-gen content where readers are actively evaluating options
- Evergreen content with a 30-day attribution window
- Personal finance blogs, investing education, and money management content
SoFi: Best for
- Finance and lead-gen content where readers are actively evaluating options
- Evergreen content with a 30-day attribution window
- Personal finance blogs, investing education, and money management content
Empower (Personal Capital) Affiliate Program
Empower (formerly Personal Capital) is a wealth management and financial planning platform. Affiliates earn up to $100 per qualified lead. Finance and investing audiences convert very well with this offer.
Read full details →SoFi Affiliate Program
SoFi is a modern personal finance company offering loans, investing, banking, and insurance. Affiliates earn $100–$300 per qualified lead depending on the product. The broad financial product suite creates multiple commission opportunities from one audience.
Read full details →More comparisons
Compare any programs side by side
This page compares Empower (Personal Capital) and SoFi. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.