LendingTree vs SoFi Affiliate Program
SoFi pays a higher commission at $150 per lead vs LendingTree's $45 per lead. Both offer a 30 days cookie window. Community affiliates rate LendingTree no community reviews yet and SoFi 5.0/5 from 1 review.
Verdict
SoFi wins on higher commission ($150 per lead), better community rating (5.0/5). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.
SoFi 5.0 | ||
|---|---|---|
| Category | Finance | Finance |
| Network | cj | impact |
| Commission Type | CPL (per lead) | CPL (per lead) |
| Commission Rate | $45 per lead | $150 per leadBetter |
| Cookie Duration | 30 days | 30 days |
| Community Rating | No reviews yet | 5.0 / 5 (1 reviews)Better |
| Tags | financeloanshigh-epcpay-per-lead | financebankinghigh-ticketpay-per-lead |
Frequently Asked Questions
Which pays more: LendingTree or SoFi affiliate program?
SoFi pays a higher commission at $150 per lead compared to LendingTree at $45 per lead.
What is the cookie duration for LendingTree vs SoFi?
LendingTree offers a 30 days cookie window, while SoFi offers 30 days.
Which is better for affiliates: LendingTree or SoFi?
Based on community reviews, SoFi is rated higher at 5.0/5 vs LendingTree at unrated.
Can you promote both LendingTree and SoFi at the same time?
Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.
LendingTree: Best for
- Finance and lead-gen content where readers are actively evaluating options
- Evergreen content with a 30-day attribution window
- Personal finance blogs, investing education, and money management content
SoFi: Best for
- Finance and lead-gen content where readers are actively evaluating options
- Evergreen content with a 30-day attribution window
- Personal finance blogs, investing education, and money management content
LendingTree Affiliate Program
LendingTree is the leading online loan marketplace connecting borrowers with multiple lenders. Affiliates earn per completed loan inquiry. High-intent finance audiences convert extremely well and CPL rates are among the best in personal finance.
Read full details →SoFi Affiliate Program
SoFi is a modern personal finance company offering loans, investing, banking, and insurance. Affiliates earn $100–$300 per qualified lead depending on the product. The broad financial product suite creates multiple commission opportunities from one audience.
Read full details →More comparisons
Compare any programs side by side
This page compares LendingTree and SoFi. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.