Identity Guard vs The Motley Fool Affiliate Program
The Motley Fool pays a higher commission at $175 per sale vs Identity Guard's $45 per sale. The Motley Fool has the longer cookie at 45 days compared to Identity Guard's 30 days. Community affiliates rate Identity Guard 4.0/5 from 1 review and The Motley Fool 5.0/5 from 2 reviews.
Verdict
The Motley Fool wins on higher commission ($175 per sale), longer cookie (45 days), better community rating (5.0/5). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.
| Category | Finance | Finance |
| Network | direct | impact |
| Commission Type | CPA (per sale) | CPA (per sale) |
| Commission Rate | $45 per sale | $175 per saleBetter |
| Cookie Duration | 30 days | 45 daysBetter |
| Community Rating | 4.0 / 5 (1 reviews) | 5.0 / 5 (2 reviews)Better |
| Tags | identity-protectionsecuritypersonal-financesubscription | investingstock-pickshigh-ticketeducation-finance |
Frequently Asked Questions
Which pays more: Identity Guard or The Motley Fool affiliate program?
The Motley Fool pays a higher commission at $175 per sale compared to Identity Guard at $45 per sale.
What is the cookie duration for Identity Guard vs The Motley Fool?
Identity Guard offers a 30 days cookie window, while The Motley Fool offers 45 days.
Which is better for affiliates: Identity Guard or The Motley Fool?
Based on community reviews, The Motley Fool is rated higher at 5.0/5 vs Identity Guard at 4.0.
Does cookie duration matter when choosing between Identity Guard and The Motley Fool?
Cookie duration matters a lot for content that drives research-phase traffic. The Motley Fool's 45 days cookie gives more time to capture readers who browse before buying, while Identity Guard's 30 days window suits higher-intent traffic that converts faster. If your content attracts readers early in the decision process, the longer cookie has a meaningful advantage.
Can you promote both Identity Guard and The Motley Fool at the same time?
Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.
Identity Guard: Best for
- Content targeting buyers with clear purchase intent
- Evergreen content with a 30-day attribution window
- Personal finance blogs, investing education, and money management content
The Motley Fool: Best for
- High-intent audiences in finance, investing, or B2B where single conversions pay well
- Evergreen content with a 45-day attribution window
- Personal finance blogs, investing education, and money management content
Identity Guard Affiliate Program
Identity Guard is a comprehensive identity theft protection service powered by IBM Watson AI. Affiliates earn $10–$60 per subscription sale. The identity theft protection market has grown substantially and fear-based marketing drives strong urgency-based conversions.
Read full details →The Motley Fool Affiliate Program
The Motley Fool is a financial media company offering stock picks, investment advice, and financial education products. Affiliates earn $100–$300+ per subscription sale via ShareASale. High-value newsletter products and strong brand recognition in personal finance drive exceptional EPC.
Read full details →More comparisons
Compare any programs side by side
This page compares Identity Guard and The Motley Fool. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.