DSW vs Zappos Affiliate Program
Zappos pays a higher commission at 7% vs DSW's 4%. Zappos has the longer cookie at 14 days compared to DSW's 1 days. Community affiliates rate DSW 4.0/5 from 1 review and Zappos 4.0/5 from 1 review.
Verdict
Zappos wins on higher commission (7%), longer cookie (14 days). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.
DSW 4.0 | Zappos 4.0 | |
|---|---|---|
| Category | Ecommerce | Ecommerce |
| Network | shareasale | cj |
| Commission Type | Revenue Share | Revenue Share |
| Commission Rate | 4% | 7%Better |
| Cookie Duration | 1 days | 14 daysBetter |
| Community Rating | 4.0 / 5 (1 reviews) | 4.0 / 5 (1 reviews) |
| Tags | shoesfashionvaluedesigner | shoesfashionfree-shippinghigh-converting |
Frequently Asked Questions
Which pays more: DSW or Zappos affiliate program?
Zappos pays a higher commission at 7% compared to DSW at 4%.
What is the cookie duration for DSW vs Zappos?
DSW offers a 1 days cookie window, while Zappos offers 14 days.
Which is better for affiliates: DSW or Zappos?
DSW and Zappos have similar community ratings.
Does cookie duration matter when choosing between DSW and Zappos?
Cookie duration matters a lot for content that drives research-phase traffic. Zappos's 14 days cookie gives more time to capture readers who browse before buying, while DSW's 1 days window suits higher-intent traffic that converts faster. If your content attracts readers early in the decision process, the longer cookie has a meaningful advantage.
Can you promote both DSW and Zappos at the same time?
Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.
DSW: Best for
- Review and comparison content with a product-focused audience
- Promotional content, email lists, and audiences that convert quickly
- Shopping guides, deal sites, and product review content
Zappos: Best for
- Review and comparison content with a product-focused audience
- Evergreen content with a 14-day attribution window
- Shopping guides, deal sites, and product review content
DSW Affiliate Program
DSW (Designer Shoe Warehouse) is a leading specialty footwear retailer offering 25,000+ styles from 400+ brands at competitive prices. Affiliates earn 4% commission via Commission Junction. The broad shoe selection and value positioning drive consistent conversion from fashion and footwear content.
Read full details →Zappos Affiliate Program
Zappos is the leading online shoe and clothing retailer known for legendary customer service and free shipping both ways. Affiliates earn 7% on a vast selection of footwear and apparel. The return-friendly policy removes purchase friction, boosting conversion from shoe and fashion content.
Read full details →More comparisons
Compare any programs side by side
This page compares DSW and Zappos. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.