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Amazon Associates vs Flipkart Affiliate Program

Flipkart pays a higher commission at 12% vs Amazon Associates's 5%. Both offer a 1 days cookie window. Community affiliates rate Amazon Associates no community reviews yet and Flipkart 4.0/5 from 1 review.

Verdict

Flipkart wins on higher commission (12%), better community rating (4.0/5). If your audience is a strong fit, it's the better program to apply for first. That said, both programs are worth testing: promote whichever you can write about authentically.

CategoryEcommerceEcommerce
Networkdirectdirect
Commission TypeRevenue ShareRevenue Share
Commission Rate5%12%Better
Cookie Duration1 days1 days
Community RatingNo reviews yet4.0 / 5 (1 reviews)Better
Tags
beginner-friendlyhigh-convertingglobal
ecommercehigh-converting

Frequently Asked Questions

Which pays more: Amazon Associates or Flipkart affiliate program?

Flipkart pays a higher commission at 12% compared to Amazon Associates at 5%.

What is the cookie duration for Amazon Associates vs Flipkart?

Amazon Associates offers a 1 days cookie window, while Flipkart offers 1 days.

Which is better for affiliates: Amazon Associates or Flipkart?

Based on community reviews, Flipkart is rated higher at 4.0/5 vs Amazon Associates at unrated.

Can you promote both Amazon Associates and Flipkart at the same time?

Yes — most affiliate programs allow you to promote competing programs simultaneously, unless their terms explicitly prohibit it. Promoting both lets you test which converts better for your specific audience. A common approach is to feature the higher-commission program as your primary recommendation and include the alternative for readers with different needs.

Amazon Associates: Best for

  • Review and comparison content with a product-focused audience
  • Promotional content, email lists, and audiences that convert quickly
  • Shopping guides, deal sites, and product review content

Flipkart: Best for

  • Review and comparison content with a product-focused audience
  • Promotional content, email lists, and audiences that convert quickly
  • Shopping guides, deal sites, and product review content

Amazon Associates Affiliate Program

Amazon Associates is the world's largest affiliate program with millions of products across every category. Commission rates vary from 1–10% by category. Unmatched brand trust and conversion rates make it ideal for product review content.

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Flipkart Affiliate Program

Flipkart is India's second-largest e-commerce platform with over 400 million registered users. Their affiliate program pays up to 12% on fashion and lifestyle, 5% on electronics, and 4% on general merchandise. The go-to e-commerce affiliate program for Indian content creators, paid in INR via bank t

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Compare any programs side by side

This page compares Amazon Associates and Flipkart. With Affiliate Pro you can compare any combination of up to 4 programs — commissions, cookie windows, ratings, and more — using the full interactive compare tool.