Best Affiliate Programs in the UK 2026: Top Programs for British Affiliates
The UK is the second-largest affiliate marketing market in the world after the US. British affiliates have a significant advantage: Awin, the world's largest affiliate network by publisher count, is headquartered in London. That means thousands of UK-friendly programs with GBP payouts, GDPR-compliant terms, and dedicated UK affiliate managers.
This guide covers the best affiliate programs for UK-based affiliates: global programs with no UK restrictions, UK-founded brands with strong commission structures, and the networks that work best for British publishers.
Top Programs at a Glance
| Program | Commission | Cookie |
|---|---|---|
| Notion | 50% recurring | 90 days |
| NordVPN | 40% recurring | 30 days |
| Shopify | $150 flat | 30 days |
| Ahrefs | 30% recurring | 60 days |
| Intrepid Travel | 4% | 60 days |
| Revolut | $30 flat | 30 days |
Want ratings, EPC benchmarks, and payout-reliability data, and to compare any 4 programs side by side?
Compare with Pro →The UK Affiliate Landscape
A few things work differently for UK affiliates compared to US:
- Awin dominates the UK market the way ShareASale and Impact dominate the US. If you're a UK affiliate not on Awin, you're missing thousands of programs.
- GBP payouts are standard on Awin; US programs pay USD (easily converted via Wise at low cost).
- GDPR compliance is required for UK affiliates collecting any visitor data: most major programs already support this, but always check terms.
- Regulated financial content requires FCA authorisation in some cases: promoting investment products, insurance, and credit requires care.
Best Global Programs for UK Affiliates
These programs have no UK geo restrictions and are widely used by British affiliates:
Notion: 50% recurring, 90-day cookie
No geo restrictions. Notion's affiliate program is fully open to UK affiliates via their direct program. 50% recurring on a product with massive adoption in the UK's creator and startup communities. One of the highest-rated programs in any directory.
Best for: Productivity content, startup and remote work audiences, student blogs.
→ View Notion affiliate program
NordVPN: 40% recurring, 30-day cookie
NordVPN is one of the most-promoted products among UK content creators and YouTubers. No geo restrictions, GBP-friendly payouts via PayPal, and a product with universal relevance across niches.
Best for: Tech, gaming, privacy, and general interest UK channels and blogs.
→ View NordVPN affiliate program
Shopify: $150 flat, 30-day cookie
Shopify is fully open to UK affiliates and widely used by British e-commerce entrepreneurs. The $150 flat commission is paid in USD. "How to start an online store in the UK" content converts extremely well.
Best for: Entrepreneurship, e-commerce, and dropshipping content targeting UK audiences.
→ View Shopify affiliate program
Ahrefs: 30% recurring, 60-day cookie
No geo restrictions. UK SEO professionals and agencies are among Ahrefs' most active user segments. The 60-day cookie is one of the longest in the SaaS category.
Best for: SEO blogs, marketing agencies, UK digital marketing content.
→ View Ahrefs affiliate program
Intrepid Travel: 4% commission, 60-day cookie
Intrepid Travel is an Australian company and runs its affiliate program via CJ Affiliate. 4% on tours averaging £1,200-£4,000 — the high average booking value means commissions per sale are still meaningful despite the modest rate.
Best for: Travel blogs, adventure content, sustainable travel audiences.
→ View Intrepid Travel affiliate program
Best UK-Founded Affiliate Programs
Revolut: £30 per funded account
Revolut is a London-founded fintech with a massive UK user base. Their affiliate program pays £30 per referred user who funds their account. Strong converter for personal finance content targeting UK millennials and frequent travellers.
Best for: Personal finance, travel money, expat finance content.
→ View Revolut affiliate program
Wise (formerly TransferWise): Up to £50 per referral
Wise is a London-founded international money transfer platform. Their affiliate program pays per new customer who makes a transfer. Natural fit for expat content, international freelancer guides, and anyone writing about moving money across borders.
Best for: Expat content, international freelancers, digital nomad audiences.
Awin (the network itself)
Awin is not a program but the network most UK affiliates should join first. It hosts thousands of UK merchants including ASOS, Marks & Spencer, British Airways, Trainline, and hundreds of UK-specific brands not available on US networks. Free to join at Awin.com.
Top UK merchants on Awin: ASOS, Currys, Trainline, Just Eat, Boots, The Body Shop.
UK Finance Affiliate Programs
The UK has a strong price comparison culture: MoneySuperMarket, Compare the Market, and GoCompare all run affiliate programs. UK finance affiliate content requires care around FCA regulations, but the CPAs are among the highest in affiliate marketing:
- MoneySuperMarket: pays per quote submitted across insurance, energy, and credit products
- Hargreaves Lansdown: pays per new investor account (requires careful FCA-compliant content)
- eToro UK: pays per funded trading account, one of the most promoted investment platforms in the UK
For UK finance affiliate content, always include FCA risk warnings on any investment-related recommendations.
Best Networks for UK Affiliates
| Network | HQ | Best for | GBP Payouts | |---------|-----|----------|-------------| | Awin | London | UK brands, retail, travel | Yes | | ShareASale | Chicago (Awin subsidiary) | US brands, SaaS | No (USD) | | Impact | US | Premium global brands | No (USD) | | CJ Affiliate | US | Large global merchants | No (USD) | | PartnerStack | US | SaaS programs | No (USD) |
Start with Awin for UK-specific programs, then add PartnerStack for SaaS and Impact for premium global brands.
Content That Converts for UK Audiences
- "Best affiliate programs in the UK": this is the query you're reading from; it has consistent volume from new UK affiliates
- UK-specific comparison content: "Wise vs Revolut for UK freelancers" targets a highly specific audience with strong purchase intent
- "How to start affiliate marketing in the UK": beginner guides with UK-specific network recommendations
- Travel content with Awin programs: G Adventures runs via Awin with GBP payouts; Intrepid Travel is on CJ Affiliate
For the full SaaS category with no UK restrictions, see best SaaS affiliate programs. For the highest-paying programs globally, see highest paying affiliate programs.